Can Facebook change the search paradigm?

Gigaom

In the world of search engine optimization, 2012 has been full of talk about the blurring line between search and social. With Big Brother Google unleashing Panda and Penguin to keep black hats in check, the industry has been forced to take a more holistic approach to SEO. Google’s acolytes are now paying attention to other players in the space, and Facebook is suddenly alone in the spotlight.

A Facebook social search engine, which is becoming more of a reality every day, would completely change the way we approach search. As an SEO specialist at The Search Agency, I’ve been closely monitoring this paradigm shift away from indexing billions of pages.

Search and social are merging, and it is clear that Google and Facebook both hope to claim this new territory. Google is actively attempting to take more of the social market with Google+, most recently adding Google+ Local Pages

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